Measuring the Impact of Storytelling

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“From stories to sales, how are you decoding the true value of your brand narrative?”

In this episode, Nisha & Anoop are tackling a challenge that many small business owners face: how do you measure the impact of your brand storytelling efforts? While we all know that a compelling narrative can captivate an audience, quantifying its direct impact on business outcomes isn’t always straightforward. This makes it tough to justify investing time and resources into storytelling.
Tune in to explore practical strategies to measure and maximize the ROI of your brand’s story.