“Sometimes the moments that never happen matter the most.” With this profound statement, Volvo’s 4-minute masterpiece for the EX90 has revolutionized automotive advertising. Shot by renowned cinematographer Hoyte Van Hoytema (known for “Interstellar” and “Oppenheimer”), the campaign transcends traditional marketing to become a moving meditation[…]
Archive for November, 2024
Jaguar’s new campaign, featuring abstract visuals, avant-garde fashion, and slogans like “break moulds”, “live vivid,” and “delete ordinary”, showcased vibrant visuals and models in elaborate outfits, notably excluding what the brand is known for – cars. This artistic departure has led to a social media[…]
“What stories are you crafting and how?” In this episode, Nisha & Anoop are diving into Defining Authenticity in Brand Messaging. They explore what authenticity truly means for small businesses and how to reflect it in your marketing communications. Join us as we uncover the[…]
“Where is the money coming from?“ In this episode, Nisha & Anoop are diving into Resource Limitations. Small businesses often struggle with limited time, money, and skills to create compelling, high-quality content that effectively tells their brand story. Join us as we explore practical strategies[…]
“Social media is no longer social, it is just media because consumption is not engagement.“ In this episode, Nisha & Anoop are diving into Leveraging Social Media Effectively. They unpack how utilizing various forms of media like videos, podcasts, and infographics to tell your brand[…]
“Are you ready to scale without losing your brand’s authentic message?” In this episode, Nisha & Anoop tackle the challenge of keeping your brand messaging authentic, genuine and relatable, even as your business scales. We’ll share insights and strategies to ensure your brand remains true[…]
Google Maps doesn’t yell at you for taking a wrong turn — it simply adjusts the route. What if we handled life’s detours the same way? Life Lessons from Google Maps Have you ever noticed how Google Maps handles a wrong turn? It doesn’t panic,[…]
“I am not an early bird or a night owl. I am some form of permanently exhausted pigeon.” This simple meme, shared countless times on mommy blogs and social media, struck a chord with me like nothing else. As I stared at that comically drained[…]
In this episode, Nisha & Anoop unpack how is AI changing the face of Marketing, highlighting the value of targeted, value-driven content and how can we build those strategies and automate workflow with AI and without a marketing team. This episode reaffirms that AI is[…]
“A photo of moldy oranges. A message about cutting off negative people. Fifty thousand likes. It could have been just another viral post about self-help and boundaries. Instead, it cracked open a conversation about what we lose when we treat people like spoiled fruit. In an[…]